Analytics

This section provides you with your app-related analytics.

Performance

Use the provided filters to get the App usage data based on the following:

• Date Range
  Select a date range to populate the associated app usage data.
• Geo
  Select All to display the usage data from all geos, or select a specific geo from the list based on your
  preference.
• Device
  Select All to display the usage data associated with all devices, or select a specific device from the list
  based on your preference.
• Source
  Select All to display the usage data from all sources, or select a specific source from the list based on
  your preference.
• Campaign
  Select All to display the usage data for all campaigns, or select a specific campaign from the list based on
  your preference.
• Medium
  Select All to display the usage data for all mediums, or select a specific medium from the list based on
  your preference.

Overview

This section showcases the overall performance of your campaign based on the selected filters. Here is a sample
representation for your reference:

Explanation:

• Total Sessions – The total number of sessions (views) the campaign has received.
• Total Playtime (mins) – The total playtime spent by the user in all sessions.
• Average Session Time (mins) – The average time spent by the user in each session.

Total Playtime (in mins)

This section showcases the total playtime for all gameplay experience sessions based on the selected filters.

Here is a sample representation for your reference:

Average Session Time (in mins)

This section showcases the average session time for all gameplay experience sessions based on the selected filters.

Here is a sample representation for your reference:

IAP

This section lists the in-app purchases by users for all your apps, which you can view and analyze based on your requirements.

• The data is displayed with the following fields:
  • Date
  • User Type
  • Product
  • Order Id
  • Country
  • Status
  • Total Value.
• Select a custom date range to display orders from a specific period.
• Tick the Exclude Testers checkbox to exclude any IAP orders that your app testers may have placed during integration testing.
• You can also export the populated data to CSV by clicking Export to CSV on the top-right corner.
• Here is a sample representation for your reference:
  

Ads Revenue

This section enables you to keep track of your generated revenue and populates custom data for your reference.

• Your Total Estimated Ads Revenue in US$ is reflected on the top-right corner of your screen.
• The Ads data is displayed for all Ad types. However, you may:
  • Filter Ads revenue data for:
    • All Ads
    • In-game Rewarded Ads
    • Outside Game Ads
  • Select a custom date range to display the revenue for a specific period.
• Export the Ads Revenue data to . XLS file by clicking on the Export to XLS button on the top-right corner.
• Here is a sample representation for your reference: