Analytics

This section provides you with your app-related analytics.

Performance

Use the provided filters to get the App usage data based on the following:

• Date Range
  Select a date range to populate the associated app usage data.
• Geo
  Select All to display the usage data from all geos, or select a specific geo from the list based on your
  preference.
• Device
  Select All to display the usage data associated with all devices, or select a specific device from the list
  based on your preference.

Overview

This section showcases the overall performance of your campaign based on the selected filters. Here is a sample
representation for your reference:

Explanation:

• Total Sessions – The total number of sessions (views) the campaign has received.
• Total Playtime (mins) – The total playtime the user spends in all sessions.
• Average Session Time (mins) – The average time the user spends in each session.

Playtime (in minutes)

This section showcases the total playtime for all gameplay experience sessions based on the selected filters.

Here is a sample representation for your reference:

Visitors

This section showcases the visitor data for your game.

• Visitors (Game Launched): Number of visitors for whom the game launch sequence was started.
• Visitors (Game Displayed): Number of visitors for whom the game’s first screen is displayed.

Here is a sample representation for your reference:

Session Time (in mins)

This section showcases the average session time for all gameplay experience sessions based on the selected filters.

Here is a sample representation for your reference:

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Order Management

This section lists users’ in-app purchases for all your apps, which you can view and analyze based on your requirements.

• The data is displayed with the following fields:
  • Date
  • User Type
  • Product
  • Order Id
  • In-Game ID
  • Country
  • Status
  • Total Value.
• Select a custom date range to display orders from a specific period.
• Tick the Exclude Testers checkbox to exclude any in-app purchase orders that your app testers may have placed during integration testing.
• Select Platform:
  • All Platforms (Default)
  • nowCloud
  • BlueStacks
• You can also export the populated data to CSV by clicking Export to CSV on the top-right corner.
• Here is a sample representation for your reference:
  

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Ads Revenue

This section enables you to keep track of your generated revenue and populates custom data for your reference.

• Your Total Estimated Ads Revenue in US$ is reflected on the top-right corner of your screen.
• The Ads data is displayed for all Ad types. However, you may:
  • Filter Ads revenue data for:
    • All Ads
    • In-game Rewarded Ads
    • Outside Game Ads
  • Select a custom date range to display the revenue for a specific period.
• Export the Ads Revenue data to . XLS file by clicking on the Export to XLS button on the top-right corner.
• Here is a sample representation for your reference:
  

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